There are a lot of great paid tools for analysis, monitoring and content management for your social media channels. But if often happens that some nice free tools may completely fulfill your needs, so why to pay more?

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Here I want to tell you about 5 great social media marketing tools for monitoring and analytics every marketer should try before going for paid services.

1. Compfight

As you probably know from many researches, posts scott levy fuel online with photos draw more attention and are the best way to engage people. Such posts get more likes and shares on social media channels.

Sometimes it may be hard to find nice free images suitable for commercial use on your blog. Compfight searches Flickr's photos with Creative Commons license for commercial use. The only requirement is to give attribution to the photographer, and Compfight will provide you with the HTML code for proper attribution.

Just enter search keywords and select pictures that you like. What can be easier?

2. Twitter Analytics

Not everyone knows that twitter provides its own free analytics tool. It is available to users who primarily tweet in Arabic, Brazilian Portuguese, Danish, Dutch, English, Filipino, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Norwegian, Spanish, Swedish, Thai, Turkish, and have had an account for at least 14 days.

Analytics dashboard has 3 main options: Timeline activity, Followers, or Twitter Cards.

First the dashboard gives you a summary of total impressions in the last month near the top, which Twitter compares to last month's performance.

Followers dashboard shows follower growth over time, highlights followers' most unique and top interests, the distribution of their locations and gender, and the top-most followed people your followers also follow.

Twitter Cards lets you attach media experiences to tweets that link to your content. Most of you likely don't have it set up. Click here to learn more about them.

3. Facebook Insights

Did you know Facebook provides its own great analytics and monitoring tool for free? It's easy to use and very useful to optimize your posting time and analyze user engagement.

It provides page and posts metrics, including page likes, post reach and people engagement, data when most of your audience is online on Facebook. Don't trust marketing researches. Everyone has different audience. Depending on your target market location, times with highest online presence may vary significantly because of cultural differences and traditions. So try Facebook Insights yourself and find out as much information about your audience as you can.

Tip: your page has to have at least 30 likes before Insights become available for it.

4. Wolfram Alpha

Wolfram Alpha is a computational knowledge engine or answer engine which can also be useful for our marketing purposes. Facebook Insights provides statistics only for pages, but not for profiles. Wolfram Alpha can analyze your profile data, including all your posts, your friends' info etc.

You should simply type "facebook report", connect Wolfram to your Facebook account, and it will generate awesome report, including your posting time distribution, your friends' age, your friend network and much more cool stuff. Even if you're not going to use it, it's definitely interesting to try, as it generates very nice looking graphs.

5. TweetDeck

TweetDeck is undoubtedly the best free Twitter tool on market. Some people like to compare it to Hootsuite. Well, Hootsuite is a nice app as well, but its interface is somewhat overwhelming. TweetDeck has nice column based interface, so you can easily view all profiles in one screen of your browser. It's also available as downloadable app.

TweetDeck is great for managing multiple profiles and scheduling posts in advance. The service itself is very lightweight and fast. And, unlike Hootsuite, it's very intuitive and user-friendly.

The mortality rate of startups in India has taken a low dip during the past five years as the success rate is rising quite commendably. Tapping on the potential customers in the right market segment, innovative marketing strategies, and the adaptability as per the evolving industry and market scenario are a few of the things that give long-life to the startups.

However, there are still many startups that are standing at the verge of failure and bankruptcy due to poor marketing strategies, lack of relevant customer data, and inapt approach to other integral business processes. On the other hand, a majority of the startups enter into the business market with a full-fledged plan to make their novel idea work.

In this digitalized era, the foremost requirement of the businesses is the cost-effective yet quality social media marketing services. The history of Indian startups are a proof that the startups that adopted right digital marketing, especially social media marketing services, have been able to achieve the break-even point in the initial two years or less. As the customer expectations are reaching sky-high, the startups should experiment with avant-garde marketing tactics and reform their business model as per the dynamics of the market.

Coming to the importance of social media marketing services for businesses, the exchange of information through the medium of content and popular social media platforms between the businesses and their target customers remains the main force behind driving success for the former. Appealing content on social media allow people to remember about the brand, its products and offerings whereas it enables the businesses to establish brand image and reputation. With guidance and assistance from the experts at social media companies in Delhi, the startups are able to create people's perceptions towards brand and invoke their kind interest.

As tapping the customers in local areas is the first move, the social media marketing companies in Delhi draw smart strategy to showcase the brand products and services on social media to all the users that specifically reside in the area where the startup operates. By developing and sharing content addressing the requirement of a particular area, the pr companies in Delhi bring the startups in focus of the customers as available to hire and avail.

Due to the cutting-throat competition in almost every field, the customers are now looking for specialist skills and expertise in the business organizations. And, social media is the best platform to spotlight all the USPs, including expertise and skills, the businesses can target the right target group. The expert digital marketers at social media companies in Delhi position the brand as an ideal choice for the target audience looking for specific assistance or services.